"We can guarantee that tourism is at its best. It is an activity that has the potential to generate income and employment. One of every 20 jobs is in the tourism sector”, said Sandra Naranjo on 18th March in order to highlight that 2015 will be the Year of Tourism Quality. Within the strategy to improve the delivery of services in this industry, the Minister of Tourism also took the opportunity to present the Q Mark. The Ministry aims to implement, in 750 companies, quality systems that describe this brand as prestige, reliability and trust. Several companies that have strengthened the quality of their services received this distinction and will be promoted on the Ministry website: Quito Tourism, Qualitur, Patio Andaluz, Napo Wildlife Center and Termas de Papallacta. In parallel, establishments will also be regulated based on global accommodation standards to allow their organization and the establishment of hierarchy. By ranking them within 6 types (Hotel, Hostel, Resort, Inn, Tourism Hacienda and Lodge), each facility will get a certain number of stars. Three additional types will not be rated by stars: Shelter, Touristic Camp and Guest House.
"We want quality to be the center of all activities developed by the Ministry of Tourism", said the Minister. Thus, the Ministry also seeks to recognize people; this is why it will continue its job skills certification program which aims to provide 8,000 classroom training workshops in eleven labor skills such as; business administration for lodging and restaurants, operations management, hospitality, food security, etc. Likewise, the Ministry continues to act regarding tourist safety. To ensure tourists welfare, safety buttons have been placed in some tourist establishments. In Quito, there are 27 in the Mariscal area and 9 in the Historic Center. Nationally, there are a total of 58 buttons and there are plans to install more during 2015 in Puyo, Atacames, Santa Elena, Puerto Lopez, among others.