Innovation, Cuenca’s new MICE strategy

The ‘Andean Atenas’ -as Cuenca is known- owns spots and infrastructure that turn out to be a great attraction for events and conventions. The city is adapting and reinventing itself to offer innovation and safety while carrying out these types of activities.

Two startups developed in recent months are a great example of the adaptation that the MICE segment -in Cuenca- is experiencing.

The first one is «Autocinema Sunrise», a company that since July 31, 2020 has opened its doors to the public and travelers for open-air cinema in Hotel Oro Verde’s parking lot, which is equipped with all the biosecurity measures.

«Drive-in Sunrise» offers totally safe entertainment for customers, with a maximum capacity of 4 people per vehicle. The installed infrastructure is a 12x3m LED screen and direct audio for the vehicle through an FM frequency.

In addition, during the screening, attendees have the possibility of scanning a QR code to request food and beverage service, avoiding interruptions to the thread of the film, crowds, and maintaining adequate social distancing.

The second example was the digital concert -developed on August 1, 2020- in which, through Live Stream, the Guayaquil DJ George Levi was in charge of setting the rhythm to the first Rooftop Sessions Cuenca 2020.

This first session of alternative music -outdoors- was broadcast from the Municipality of Cuenca terrace. This setting has an impressive view of the Cathedral of the Immaculate and all the architectural beauty of the Historic Center.

During the sequence of the digital concert -with the best sets by the artist, considered one of the greatest references in electronic music in the country- images of the main attractions of Cuenca and its cultural, natural, architectural, hotel and gastronomic offer, were shown to thousands of viewers who followed the event live on various digital platforms.

With the support of these proposals, the Zonal 6 Direction of the Ministry of Tourism of Ecuador and the Municipal Tourism Foundation for Cuenca, respond to the global health emergency, since this type of creative projects contribute to the orderly and safe reactivation of the sector; in addition to being part of the innovative offer that is presented to visitors of the city.

Find out all the activities that Cuenca is preparing for our next meeting, here.

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