To reinforce the attention that Ecuador has as a world-class travel destination, the Ecuadorian Ministry of Tourism (Mintur) will intensify its promotion strategies in the next months by participating in important tourism fairs and other events in Europe, North America and South America.
These actions go together with the ones implemented during the first semester of the year, with the collaboration of private tourism businesses and institutions dedicated to tourism in the country.
It is important to mention the July closed with an arrival of 904.249 foreign tourists to the country. This represents an increase of 14% in comparison with the same period in 2013. Thus, it is expected to have an arrival of one million tourists in August. This amount was registered in October of last year.
The promotion actions taken by Ecuador Tourism Power will be developed between September and November in events like the Travelmart Latin America (TMLA) and FIT Argentina, both held in Argentina; the Adventure Travel World Summit (ATWS) in Ireland; the WTM London in England; and the United States Tour Operators Association (USTOA) / Annual Conference & Marketplace.
The objective is to focus on the main outbound markets, such as North America, Europe and South America. Just in the year’s first semester Argentina has experienced a growth of 25%, United Kingdom an 18% and the United States a 6.8%, as part of the first group of countries with outbound tourists to Ecuador.
The campaign All You Need Is Ecuador added intensity to the international promotion strategies taken by Mintur. On April 1st it marked a milestone with no precedents in the Ecuadorian tourism’s history. Ecuador and the world were witnesses to the campaign’s launch, which promoted the country’s tourism potential. At the moment the campaign has had an impact of over 450 million people worldwide, and it is distributed in Spanish, English, Portuguese, German and French.
In addition to these actions there is a new ongoing specialized communication strategy that aims to position Ecuador as a travel destination among the industry’s agents around the world, as a world-class leading destination that has over a thousand reasons to be a Touristic Power.
This new specialized campaign develops four informative products focused directly for the international tourism trade: a bimonthly printed and digital Travel Planner Magazine available in English and Spanish; a bimonthly Newsletter with the latest tourism-related news; and a web page with a technological platform that can deliver webinars (online seminars) of 45 to 60 minutes every two months. Through this last tool attendees’ knowledge increase can be registered, evaluated and measured. The content of these communication products is in English, Spanish, Portuguese, French and German.
Article published by the Ministry of Tourism of Ecuador