The Ministry of Tourism of Ecuador, along with 13 representatives of leading tour operators in the country, attended the exclusive PURE Life Experiences fair that brings together renowned tour operators specialized on high-end trips for those seeking unique experiences.
This prominent exhibition, to which buyers and presenters can only attend by invitation, was held from November 10 to the 13 in Marrakesh, Morocco. Ecuador was present with the “All You Need Is Ecuador” campaign in unique design spaces where the attendees could enjoy beautiful billboards with images of the four worlds, play ping-pong or just relax during a busy business day.
Over the next days, several meetings took place with key tour operators and representatives of recognized travel media, in order to position Ecuador within the luxury tourism industry.
At the Fair, the Ministry of Ecuador offered cocktails at the “The Social” bar, attended by travel agents before entering the inaugural PURE conference on Monday, November 10. And on three occasions, the Ministry of Tourism, with its Campaign “All You Need Is Ecuador”, hosted lunches at the main restaurant of the event. A presentation of Ecuador as a world-class destination with high-end products, such as the Cruise Train, was presented to all attendees. Furthermore, delicious Ecuadorian chocolate products were offered for tasting.
Several Ecuadorian companies attended the fair as exhibitors: Anakonda Amazon Cruise, Ecoventura - Galapagos, Galapagos Odyssey, Galapagos Safari Camp, Gentian Trails, Zuleta Hacienda, Haugan Cruises, Huaorani Ecolodge, Mashpi Lodge & La Pinta Yacht, Pikaya Lodge, Quasar Expeditions, Sacha Lodge and the Cruise Train.
Ecuador widened its actions to generate alliances in the Asian market, with the objective of positioning itself in markets of opportunity, such as Japan, China, India and Australia. Thus, delegates form Ecuador's Ministry of Tourism and representatives from ecuadorian tour operators of high recognition and international coverage, like Kleintours, Metropolitan Touring, Galacruises, EcoAndes, Napo Wild Life Center and Surtrek, were present with a stand in the seventh edition of ITB Asia 2014, held in Singapur from October 29 to the 31st.