Ecuador participated in London with a stand at the Experience Latin America (ELA) B2B Fair, where the Minister of Tourism of Ecuador, Sandra Naranjo Bautista, held working meetings with major media as the Conde Nast Traveller Magazine, EFE, The Telegraph, Travel Trade Gazette, Travel Weekly, Mocloe Radio, SkyNews, among others.
On June 17, Minister Naranjo presented to the tourism industry, the media, and special guests from the UK the second phase of the promotional campaign "All You Need Is Ecuador" aimed at conquering new markets and at consolidating the country as a world class destination.
Ecuador invites you to "Feel and live"
The presentation ceremony of the second phase of the "All You Need Is Ecuador" Campaign took place at the Tate Modern Museum. The campaign aims to awaken the sensitivity of visitors through the experiences they can live in our country. It "appeals to what Ecuador inspires you and makes you feel," emphasizing it as one of the most ambitious projects to promote tourism.
This campaign required an investment of USD 9 million, including advertisements in the press, television and digital media and BTL activations. The campaign will be broadcasted in the U.S.A., Canada, England, Germany, China, among others.
The campaign encourages travelers to reconnect with the world and with themselves in "a country with four worlds": Coast, Galapagos, Andes and Amazon, where their sensitivity can awaken through the unique experiences that one can only live in Ecuador.
"One could literally have breakfast in the Amazon, have lunch in the Andes under a volcano, dine at the waterfront and take a plane to the Galapagos in only a day," said Minister Naranjo.
An awakening of consciousness
The Minister outlined that the first stage of the “All You Need is Ecuador” Campaign mainly tried to raise awareness about our country; the second stage will invite travelers from around the world to experience the country through a personal experience, as a place to reconnect with the world and with themselves."