Brazil has experienced a growth of 13% of emission of tourists to Ecuador, reason why the Ministry of Tourism has began an intense training campaign directed at more tan 500 Brazilians travel agents in order to increase the number of visitors.
The goal is to consolidate the knowledge of Ecuador’s touristic offer in Brazil through the spreading of its new tendencies and products, and show Ecuador with an image of a country committed to sustainable management and offer of services.
Travel agents from Santos, São José dos Campos, São Paulo and Campinas, in Brazil, received this training given by Quito Turismo professionals as well as representatives from Ecuadorian airline Tame E.P. and touristic operators from Brazil that sell Ecuador as a travel destination. It is important to state that the Brazilian market is within the top 15 countries that send tourists to Ecuador.
The presentations of the country as a travel destination will provide the travel agents with the necessary tools to make an effective commercialization of travel offers to Ecuador.
In addition, the Ministry of Tourism, between July and November of this year, is carrying on in Brazil a promotion campaign of the destination Ecuador in the media of large reach and specialized in tourism, which includes offers of touristic packages.
The promotion strategy will conclude with nine trips of touristic familiarization, which will be developed between September and November and will count with the participation important travel agencies like Nascimento, New Age, Sanchat Tour, Soft Travel, Visual, Designer Tours, Flot Viagens, Flytour and Monark. These visits will allow them to get to know the products and touristic circuits that Ecuador offers, as well as knowing new options to add to their sales.
Source: Ministry of Tourism of Ecuador